HUMANITY

Finally, shops and restaurants reopen. How are customers received? How are retail spaces reimagined? 

A  clean and safe space to convene is not a sufficient prerequisite to motivate customers to come back. We seek conviviality: we look forward to reconnecting with each other in deep, meaningful, locally attuned, and community-inspired ways, in spaces that help people embrace a newly found joy of living when gathering in blissful, regenerative surroundings. 

People not only crave togetherness and community, we also seek connection with nature. A LIFE POSITIVE DESIGN creates joyful spaces by bringing the sensations of being in nature into the built environment, reversing the status quo of an outdated built experience that separates humans from nature. We recognize that the expression of a lifestyle in tune with the place, its local culture, and its environmental qualities, can lead to extraordinary designs. It upholds the urge any brand has to be unique and to deliver new significance at the pace with the times we live in. Fresh and colorful art is in tune with materials, geometric patterns, and lights in unexpected and beautiful ways, interacting with all the senses, defining an indoor atmosphere that is a stunning expression of nature and a specific culture.

The emerging positive and conscious HUMANITY is no longer in this world to frantically live a life subject to the divinization of polluting chaos. The random, omnipresent spaces, engulfed by piles of toxic materials, accumulated over the years, cause serious environmental crisis and no longer make sense. HUMANITY requires beautiful and safe environments, full of activities that are integrated into clean communities and cities, where the newly found existential freedom is irrefutably intertwined with the place where we live, find ourselves, and socialize.

A LIFE POSITIVE DESIGN approach offers new narratives of beauty and connectivity, and therefore convivial moments of joy to HUMANITY.