In retail, we gather around discussions that are too often focused on economic models and ROI - Return on Investment. Nothing wrong with that: profitability sure grants brands their right to play. 

I like to describe retail as “the art of being chosen”. For many brands, big and small, local and global, stores have been crucial to attract, connect, and engage customers. Stores thus are vital to delivering the more powerful ROE – Return on Experience. Compelling brand environments, distinctive in-store atmospheres, and brand-appropriate journeys of discoveries drive ROI with ROE.

The question I pose today is: Is ROI + ROE enough to carry retail to the re-flouring prosperity that we need in the post-pandemic Great Reset? 

At LIFE POSITIVE DESIGN we do not think so. We include ROS – Return on Sustainability as we believe that it is now time to create new narratives and futures through a mind-shift change towards new life-positive sustainability blueprints. We advocate for innovative and future experiences that respond to revisited economic models and drive profitability through brand-tailored sustainability practices.

Successful retail brands evolve to thrive. They adapt to changing customer’s interests, which are today increasingly focused on purpose-driven offerings and on positive contributions to communities, environments, and societies. Customers are more than ever before longing for conviviality, togetherness, and joy in spaces where they feel safe, connected to place and nature.

A LIFE POSITIVE DESIGN approach delivers on customers’ new interests with creative sustainability solutions that address simultaneously ROI + ROE + ROS to inform new successful narratives and futures for retail brands. New life-centered designs, products, and services craft a renewed brand reputation that is at the pace with our times, expectations, and aspirations. 

Retail is one of the biggest industries in the world: with a LIFE POSITIVE DESIGN approach, a future of prosperity and conviviality in joyful, re-flourishing civic communities worldwide can be re-imagined.

Do you wish to know more? Visit lifepositivedesign.com and stay tuned for future articles and announcements.

©2021 Flavia Bisi